Publicis May Bring Digitas to India; Acquisition Of Interactive Agencies Also On Cards

Now this is something I'd like to follow...

Leading French advertising agency Publicis Groupe may bring its recently acquired Digitas to India, reports DNA. The latter is a Nasdaq-listed digital advertising and direct marketing agency which Publicis acquired last month for $1.3 billion. But what is interesting is Publicis plans to acquire more properties in the digital space in go-go markets like India, China, and Eastern Europe. Maurice Levy, the CEO of the $5.11 billion Publicis Groupe, recently told the media that “in the wake of the entire Digitas buy-up, he will look at acquiring digital firms” in fast-growing economies, which should include India. So will Digitas’ entry into India through an acquisition?

Source: Content Sutra
Original Article: http://www.contentsutra.com/entry/publicis-may-bring-digitas-into-india-acquisition-also-on-cards/